Category Archives: Uncategorized
Push Vs Pull Marketing The Old Age Battle That Now Has a Clear Winner
If you haven’t read Jab Jab Jab right hook by the social media hot shot Gary Vaynerchuk then this is the first thing you need to write on your Christmas list (ok, it is a little early for that) but … Continue reading
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5 Ways Businesses Can Use Video To Grow Their Business
You may be getting traffic to your web channels. You may have increased you Facebook likes by 197% over the past quarter. You may have more followers on Twitter than you know what to do with. But are you throwing … Continue reading
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Taking a Different Look At Your Business With Storytelling
“Advertising is nothing more than Salesmanship in print” – John E. Kennedy And storytelling is the best medium to get your message across. Every business has it’s own story, a unique way of how you do things, of how you … Continue reading
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Why You Shouldn’t Play Roulette With Your Business
“Originality. The most dangerous word in the lexicon of advertising” – David Ogilvy Smart words from the man hailed as ‘the father of advertising’, David Ogilvy knew it best. By trying to reinvent the wheel with your advertising you are … Continue reading
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Being Proactive Not Reactive in Your Marketing
Very few people saw the recession coming. Even fewer were ready for it when it did finally hit. Some will get lucky, however luck should not be a strategy for you. What you should do instead is prepare well upfront … Continue reading
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Tie Your Video Marketing To These 4 Solid Principles and You Will See Results
Have you read the recent CPM costs? For $1 million you can get a 15 second advert across Facebook’s native Video advertising platform. It costs $500,000 to get your video on the top banner of youtube for a day. Business … Continue reading
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Interviews With Filmmaking Masters Pt1.
At Global we’re always looking for ways we can push the envelope for our clients. Our filmmaking team is the critical reason why our videos have been so successful over the past few years and I think their knowledge … Continue reading
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Being Resistant to Change Is Dangerous To Your Businesses Future
“These times they are A-changin” – Bob Dylan …. And boy was he right. Never in the history of the human population have things technologically, scientifically and mathematically been futher advanced. Even better yet, this is great news for you! … Continue reading
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How to Turn Your Messy Advertising Into a Clear Powerful Message
Nothing is worse than a confusing message. In tested advertising methods by John C. Caples you can see the example of how just by changing the picture of an advertisement it can have a negative effect on total response. Why? … Continue reading
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How to Make The Mundane Magical & Show Off Your Business
If you never saw the viral video marketing series by Blendtec you must watch it right now. This series caught fire online through doing just one thing… showing the power of the product in action. Check it out below: ‘How … Continue reading
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